Korean pop culture

Korean pop culture, often abbreviated as K-pop, originated in the early 90s locally but rose to great international fame in the 2010s. Korean pop culture is known to be a pioneer of mixing several music styles, ranging from EDM to R&B to Hip-hop to Jazz, to create the modernised form of K-pop as we know it today. Similarly, the visuals associated with the music genre pioneer a combination of all fashion subcultures, including retrowear, streetwear, and cyberpunk, in unique and stylistic ways.

Cyberpunk

Cyberpunk is a sub-genre of science fiction in a dystopian futuristic setting focuses on a combination of low-life and high tech. It is known aesthetically for its neon cityscapes, which have been recently popularised by Synthwave and Retrowave music genres and their associated visuals. The subculture has motivated genres of fashion, such as “Cyberpunk fashion”, closely associated with street tech-wear.

Retro

Fashion trends from the ’90s and late ’80s is a key inspiration of ours, and hold the fashion of the period as timeless and recurring staples in the modern-day. The return of retro fashion has been iconic in late 2019 and 2020s onwards, reflecting also in the entertainment industry with recent famous pop music tracks resembling 80’s instrumentals alongside a wide demographic with a preference for lo-fi music, film photography, grainy footage, and even retro anime aesthetics.

Streetwear

Streetwear originates from a creative combination of the Los Angeles surf culture as well as the New York City hip hop culture of the late 1970s and early 1980s. Streetwear gradually grew over the years to capture elements of even sportswear, punk, grunge and preppy fashion. The style revolves around essential pieces such as jeans, T-shirts, baseball caps, and large jackets, which we hold in high regard. Streetwear is now worn across the globe and has evolved greatly since the late 20th century.